Monday, March 11, 2013

Billboard Music Day Powered by Beat 99.9FM SMW Lagos


the beat 99.9FM Billboard Music Conference
the beat 99.9FM Billboard Music Conference Welcome and Introductory remarks - Obi Asika, Chris Ubosi and Colin Gayle with Keynote by Yinka Adegoke - Global Deputy Editor, Billboard



Keynote by Yinka Adegoke - Global Deputy Editor, Billboard
Keynote by Yinka Adegoke - Global Deputy Editor, Billboard


Stephen Newton, former CEO e-Commerce Platforms Naspers, former Head Google South Africa, CEO Designate Billboard Africa
Master calss: The Internet of Things (beyond music) by Stephen Newton, former CEO e-Commerce Platforms Naspers, former Head Google South Africa, CEO Designate Billboard Africa





Niki Asika - CEO, Enterprise Creative and ED, Outsource Media
The size of the Nigerian music market and the opportunity - Niki Asika - CEO, Enterprise Creative and ED, Outsource Media, Panelist: Kunle Ayeni - BHM Media, Audu Maikori - CEO Chocolate City Entertainment, Segun Demiren - CEO, Empire Mates Entertainment, Efe Omorogbe - CEO Now Muzik, Ayo Animashaun - CEO Smooth Promotions and Toju - MD Premier Music Group

Marcus Glover, Brands & Music (case study of Jaz-Z and Reebook, Lil Wayne and Pepsi
Marcus Glover, Brands & Music (case study of Jaz-Z and Reebook, Lil Wayne and Pepsi) Panelist: Sasha - Recording Artist, Donald Etim - Head Cooperated Marketing, Samsung Mobile and Idiareno Atimomo- Mangager Youth Segment, Etisalat


Kevin Shekspere Briggs
Kevin Shekspere Briggs



My takeaway from the Billboard Music Conference, I thought the discussion about monetization of social media twitter and facebook followers was interesting. One person mentioned that Kim Kardashian gets $10,000 for sending one tweet. Nigerian entertainers have not gotten their yet.

However, the music artist's number of twitter and facebook followers is important to investors when seeking financing. In that respect social media converts to monetization for music artists. Listen to the livestream discussion on "The Size of the Nigerian Music Market and the Opportunity led by Niki Asika, CEO, Enterprise Creative and ED, Outsource Media.

What are your on music artists monetizing their social media followers?