Monday, March 18, 2013

Social Media Week Lagos on CNN Inside Africa

Africa's First Social Media Week
CNN Inside Africa with Errol Barnett


One of the greatest stories of Social Media Week Lagos comes from those who are disconnected and are seeking to make positive changes in Nigeria.



CNN Errol Barnett powerful interview with Leap Africa Founder Nididi O Nwuneli creator of the LEC Leader Ethics Civics for students ages 15 to 16. Nigeria has a population of 170 million with 70% of the population being youth under age 35.

Nididi O Nwuneli spoke at mentions the "Other Nigeria" who comprises young people from low incomes. The vast majority who do not have access to social media.

It was amazing to hear the confidence with which student Terra Milford spoke about what leadership means to her. "Leadership to me is the act of bringing positive change in my environment. Leadership is innovative. It opens the eyes of others. It gives them knowledge. So we can all move forward."

Leader Ethics Civics has taught these students that they have the power to make a difference.
This school has implemented 500 change projects such as:
Zebra Crossing- to help students cross the street safely
School Library - built a library where one did not exist
Computer Center - so they can connect to social media
Marketplace Project - students worked with women in their local marketplace to open a health clinic
Erosion - planted trees
Bore Holes - fresh water

The government attended and supported the opening of the health clinic.

Other changes that Terra Milford would like to implement are improving electricity, government and infrastructure. She would like to make Nigeria a mega country like the America.

What are your thoughts on Errol Barnett's Inside Africa perspective on social media in Lagos?

Monday, March 11, 2013

Billboard Music Day Powered by Beat 99.9FM SMW Lagos


the beat 99.9FM Billboard Music Conference
the beat 99.9FM Billboard Music Conference Welcome and Introductory remarks - Obi Asika, Chris Ubosi and Colin Gayle with Keynote by Yinka Adegoke - Global Deputy Editor, Billboard



Keynote by Yinka Adegoke - Global Deputy Editor, Billboard
Keynote by Yinka Adegoke - Global Deputy Editor, Billboard


Stephen Newton, former CEO e-Commerce Platforms Naspers, former Head Google South Africa, CEO Designate Billboard Africa
Master calss: The Internet of Things (beyond music) by Stephen Newton, former CEO e-Commerce Platforms Naspers, former Head Google South Africa, CEO Designate Billboard Africa





Niki Asika - CEO, Enterprise Creative and ED, Outsource Media
The size of the Nigerian music market and the opportunity - Niki Asika - CEO, Enterprise Creative and ED, Outsource Media, Panelist: Kunle Ayeni - BHM Media, Audu Maikori - CEO Chocolate City Entertainment, Segun Demiren - CEO, Empire Mates Entertainment, Efe Omorogbe - CEO Now Muzik, Ayo Animashaun - CEO Smooth Promotions and Toju - MD Premier Music Group

Marcus Glover, Brands & Music (case study of Jaz-Z and Reebook, Lil Wayne and Pepsi
Marcus Glover, Brands & Music (case study of Jaz-Z and Reebook, Lil Wayne and Pepsi) Panelist: Sasha - Recording Artist, Donald Etim - Head Cooperated Marketing, Samsung Mobile and Idiareno Atimomo- Mangager Youth Segment, Etisalat


Kevin Shekspere Briggs
Kevin Shekspere Briggs



My takeaway from the Billboard Music Conference, I thought the discussion about monetization of social media twitter and facebook followers was interesting. One person mentioned that Kim Kardashian gets $10,000 for sending one tweet. Nigerian entertainers have not gotten their yet.

However, the music artist's number of twitter and facebook followers is important to investors when seeking financing. In that respect social media converts to monetization for music artists. Listen to the livestream discussion on "The Size of the Nigerian Music Market and the Opportunity led by Niki Asika, CEO, Enterprise Creative and ED, Outsource Media.

What are your on music artists monetizing their social media followers?